Have you ever launched a new product on Amazon, only to find that your marketing spend was eating into your profits and causing frustration?
Here is a case study where our team helped one of our clients, a consumer electronics brand, overcome this challenge and achieve incredible results.
We set out to create a comprehensive Amazon PPC campaign for a whole catalogue of ASINs using:
- Specific keywords and search terms targeting
- Conducting extensive research on target audience for each ASIN
- Create dedicated campaigns and ad groups using all ad types available to ensure maximum data accumulation
Our constant monitoring and optimization efforts paid off in a big way – we generated around one million dollars in sales in just one month, with a low Advertising Cost of Sales (ACOS) of only 16%. Our client was thrilled with the results, as it exceeded their expectations for the first month of our business relation.
The key to our success was our focus on data-driven optimization and constant testing. By using negative keywords and constantly tweaking the campaign, we were able to achieve maximum results with minimal spend.
So, if you’re looking to achieve similar results and maximize profitability on Amazon, our team at Brand Boosters has the expertise and experience to help you succeed. Don’t hesitate to contact us to learn more about our proven Amazon PPC strategies.