We’ve all heard the adage “a picture is worth a thousand words,” and this is true. An engagement picture allows the audience to think about you rather than having to describe it in great detail. Making an appealing design is the easiest and greatest approach to establishing a connection with your audience.
Graphic designing has become one of the most demanding and challenging services globally and if you visit the top web design agencies, you will find spectacular and engaging graphics that attract their audience.
Here Brand Boosters comes in and provides you with exceptional graphic designing solutions for your brand identity and awareness.
Graphic designing is a highly demanding and ever-changing industry and if you are just a beginner, then this guide will help you create the best visual images in a complete workflow step-by-step.
STEP 1: TAKE A LOOK AT THE PROJECT BRIEF
The first and most essential step is to take a look at the creative project brief. The client or management mostly provided the design brief. It contains a set of instructions regarding graphic design. Every designer should make sure that the design project includes all the important information that you will be needed for the project. These include.
- Background information Basic information about the client, company, niche, and targeted audience. important contacts in case of any queries.
- Goals: What does your client want to achieve?
- Project Type: What is the type of the project? It could be a poster, logo, or poster design.
- Guidelines: Is there any specification regarding font, color scheme, or logo?
- Timeline How long is the client expecting to complete?
STEP 2: RESEARCH YOUR DESIGN PROJECT
The project brief will give you essential information and instructions regarding a particular project. But this does not completely help you out. It is important to do extensive research regarding the particular project. Look into the client’s previous projects, style guide, and your competitors’ projects in the same domain. And if you are providing website design and development services, you need to go through the client’s website, which will give you an idea related to fonts, color themes, and graphic elements.
For example, if you are working for a website design agency in USA, you need to go through highly popular marketing trends they are following for marketing strategies and graphic designing. You need to follow the same trends to beat your competitors in visual graphics.
STEP 3: DEVELOP YOUR CONCEPT ON MOOD BOARD
Once you are done with research, now you will have a good grasp of the client’s requirements and the type of work they are expecting. Brainstorm your all creative ideas. And the easy way to put all your design ideas and put them on a mood board. It is a collage of your concept ideas in one place and can proceed accordingly.
STEP 4: CREATE A DESIGN
The next and most creative step is designing. It is the motto of any designer to create an impactful and interactive design to convey a particular message to the targeted audience. To create a design, it is important to understand the elements of the design, which are the building block of the project.
There are some principles of design that are known as principles of art which you need to follow to understand even more complex design that how these elements interact with each other.
Basic design elements include:
- Lines
- Shape
- Color
- Texture
- Type
You may discover interactive and imaginative pictures on Brand Boosters‘ website and on our social media sites, where you can get a better insight.
STEP 5: MAKE A DRAFT AND GET THE CLIENT’S FEEDBACK
Now you have your design ideas in front of you. What you need to do in the next step is to make two or three drafts of your concept ideas. You don’t have to refine every detail of your draft. Just create a concept and send it to your client to get feedback. It could be a nerve-wracking stage for your workflow of designing. The client or management will select the best draft and will give you the list of instructions for the revision if required.
STEP 6: INCORPORATE FEEDBACK
Revisions are part of the workflow that every designer goes through at this stage. For your client’s satisfaction, you need to make revisions to your design, and remember it could be several revisions until it satisfies your client with the final product. After a client’s feedback, always take a time extension if it is required.
One thing to keep in mind that never to disappoint or discourage critics, even designers of top web designing companies also go through the same process, it is just a part of the work and it will improve your skills.
STEP 7: CREATE A FINAL LOOK
After incorporating the client’s feedback, it is time to create a last look at your design. But before proceeding further, double-check the instructions for the feedback you have made. Also, go through the brief project again and check if you have created a standard look according to the requirements. Make sure to save it in a format that your team and your client can easily access.
CONCLUSION
Graphic design is a critical component of your marketing strategy because if you are not able to convey the right message to your targeted audience you won’t be able to generate leads. By using the right method of workflow and following the right tools and principles for your design, you can easily implement your ideas into real visuals without compromising the final product, and it will not just satisfy you and your client as well.
